About

What this is

Trackback Collector is a small independent desk about marketing the web without the noise. The job is in the tagline: the web, marketed well.

You will find practical writing on SEO, content, analytics, growth, and the AI tools that now sit inside that work. A piece explains a method, a tradeoff, or a way to decide. It should still be useful months from now.

Who writes it

Eva Morel, editor in chief, works from Paris. She edits the site and writes on search and distribution: how a page earns attention, and what should happen after the click.

Jonah Adeyemi, data journalist, works from Leeds. He covers analytics and the numbers that still mean something on a second look.

Inês Carvalho, content editor, works from Porto. She writes about briefs, voice, and what is actually worth publishing.

Marek Voss, growth correspondent, works from Ghent. He follows the plain work that moves a site: links, pages, and tests small enough to finish.

The staff is small. When a story needs a specialist we do not have, we say so.